Meta has announced the shutdown of its Gaming Creator Program on Facebook, marking the end of its push to compete in the live game-streaming market. The program, which once supported gaming creators with monetization tools, promotional opportunities, and direct guidance, will be phased out gradually, though Meta has not yet revealed an exact closure date. The discontinuation is expected to hit creators financially, as many relied on Facebook Gaming for revenue through features like Stars and subscriptions. With these options disappearing, most streamers are likely to migrate to platforms like Twitch, YouTube Gaming, or Kick, where gaming communities are stronger and monetization remains robust. Rebuilding audiences and rebranding on these platforms will be a major challenge for many mid-level creators. Industry experts attribute Meta’s decision to low engagement and weak returns compared to rivals. Despite early enthusiasm, Facebook Gaming failed to match the viewership and influence of Twitch, YouTube, and TikTok Live. The company’s investment in the gaming ecosystem did not yield the expected growth, leading to strategic reconsideration. This move also reflects Meta’s shift in priorities. The tech giant is increasingly focusing on AI innovation, short-form video (Reels), and immersive digital experiences across its platforms. Resources are being redirected toward projects that align with Meta’s long-term vision—centered on artificial intelligence, augmented reality, and the metaverse—rather than maintaining niche platforms that have underperformed. While the end of the Gaming Creator Program signals a setback for gaming-focused creators, it also represents a strategic evolution for Meta. The company aims to strengthen its core ecosystem by leveraging emerging technologies and content trends instead of competing in a saturated live-streaming market. For creators, this change emphasizes the importance of diversification and adaptability in a rapidly evolving digital landscape. For Meta, it marks a decisive step toward consolidating its position as a leader in next-generation social media powered by AI and immersive content.