January 16, 2026
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Published by Aeyan Raza
October 11, 2025
Meta has announced it will shut down its Facebook Gaming Creator Program, officially ending its effort to compete in the crowded live game-streaming market. The decision marks a major shift in strategy for the tech giant, which once invested heavily in attracting gaming creators to its platform.
The company confirmed that the program will be phased out gradually, though it has not shared a specific closure date. For many creators, the news comes as a setback, particularly those who depended on Facebook Gaming as a steady source of income.
The Gaming Creator Program offered streamers a range of benefits, including monetization tools, promotional support, and direct guidance from Meta. Features such as Stars and paid subscriptions allowed creators to earn directly from their audiences.
With these tools now being discontinued, many streamers are expected to move to rival platforms like Twitch, YouTube Gaming, or Kick, where gaming communities are larger and monetization options remain strong.
However, the transition will not be easy for everyone. Mid-level creators, in particular, may struggle to rebuild their audiences from scratch and rebrand themselves on new platforms where competition is already intense.
Industry experts say Meta’s decision reflects low engagement and weak returns compared to competitors. Despite early hype and exclusive deals with some high-profile streamers, Facebook Gaming failed to achieve the reach and influence of Twitch, YouTube Gaming, or TikTok Live.
Viewer loyalty and discovery tools on rival platforms proved stronger, making it difficult for Facebook Gaming to sustain momentum. Over time, the investment required to keep the platform competitive outweighed the results it delivered.
The shutdown also highlights Meta’s changing priorities. Rather than competing in a saturated live-streaming space, the company is now concentrating on areas it sees as key to its future growth.
Meta is increasingly investing in artificial intelligence, short-form video through Reels, and immersive digital experiences linked to augmented reality and the metaverse. Resources previously directed toward gaming are being redirected to projects that align more closely with this long-term vision.
For gaming creators, the end of the program is a reminder of how quickly digital platforms can change. Experts say it underlines the importance of diversifying income streams and building audiences across multiple platforms.
For Meta, the move represents a strategic reset. By stepping away from underperforming initiatives, the company aims to strengthen its core ecosystem and position itself as a leader in AI-driven and immersive social experiences.
