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Published by Aeyan Raza
January 12, 2026

Samsung is preparing to unveil its much-awaited Galaxy S26 series, and while excitement is building, fans will have to wait a little longer than usual. According to industry sources, Samsung will host its launch event on February 25, with global sales expected to begin on March 11. This marks a noticeable shift from last year, when the Galaxy S25 debuted in January.
Despite the delay, there is some good news for buyers. Reports suggest Samsung plans to keep prices unchanged, even as it refreshes its premium lineup and prepares to launch new foldable devices later in the year.
The Galaxy S26 lineup will reportedly include three models:
1. Galaxy S26
2. Galaxy S26 Plus
3. Galaxy S26 Ultra
Samsung is bringing back the Plus variant after discontinuing the Galaxy S25 Edge, which failed to gain strong market traction. Analysts believe the revised lineup aims to simplify choices while focusing on models with proven demand.
Samsung is also expected to introduce the Galaxy S25 FE later in 2026, targeting users who want flagship features at a more affordable price point.
The Galaxy S26 Ultra is shaping up to be the star of the series. Leaks suggest it will feature a 6.9-inch AMOLED display with a 120Hz refresh rate and peak brightness of up to 3,000 nits, making it one of Samsung’s brightest screens yet.
Under the hood, the phone is expected to run on the Snapdragon 8 Elite Gen 5, optimized for Samsung devices. Storage options may go up to 16GB RAM and 1TB internal storage.
Camera upgrades are also generating buzz. The S26 Ultra could sport a 200MP main sensor, paired with 50MP ultra-wide, 50MP telephoto with 5x optical zoom, and an additional 10MP sensor. The device is likely to ship with One UI 8.5 based on Android 16, powered by a 5,000mAh battery supporting 60W wired and 20W wireless charging.
Perhaps the biggest relief for consumers is Samsung’s plan to maintain existing price levels, including for upcoming foldables like the Galaxy Z Fold 8 and Flip 8. In a market hit by inflation and rising smartphone prices, this move could help Samsung stay competitive.
Experts say Samsung’s revised launch schedule and stable pricing strategy signal a careful effort to balance innovation, demand, and global competition especially as rival brands continue to push aggressive flagship upgrades.